Need presents a running conversation
about men's lifestyle, culture,
and fashion.

12:09 PM

We put together a short behind-the-scenes video during our Need, Vol. 5 shoot this weekend. Enjoy!

(Video by Richard Ross)

11:59 AM

Need, Volume 5 is available now.

Outfit yourself for Spring with Noble, Bridge & Burn, General Assembly, and more.

12:45 PM


When others took their manufacturing operations overseas, we bid them farewell and went back to work here in Seattle, the city where we’ve made our goods for more than 100 years, and where we’ve opened a second factory.

A short distance apart, our two facilities allow us to keep an ever-watchful eye on quality, and give us the capacity to manufacture even more of our products in the United States.

What we believe in.

9:17 AM

There are a few units of the Fjällräven Rucksack No. 21 left, too. Move quickly!

9:15 AM

At the time of writing, there are four pairs of Red Wing Heritage Style No. 9111D left. (One of each size!)

1:16 PM

Reflecting on our early months, we decided to spotlight our favorite products from Volumes One and Two.

Although quantities are, as always, very limited, we thought we’d reward your support by providing discounts on our favorite items from our early days.

As such, we’ve introduced discounts of at least 25% on our favorite products from November and December. These are top-of-the-line, versatile, and stylistically unimpeachable products befitting all gentlemen. And they’re available, for a limited-time, at exceptionally low prices.

Volume One

Fjällräven Rucksack No. 21: $175 $130

Jiberish Heavyweight Wool Field Shirt: $90 $65

Red Wing Heritage Style No. 9111 D: $240 $180

Filson Weekender Coat: $320 $240

Volume Two

Jiberish x Woolrich Double-Breasted Coat: $395 $295

Hugh & Crye MacMillan Blazer: $245 $195


1:58 PM

Announcing Need, Volume 4: Impressions.

Honored to feature amazing products from four Dallas-area startup brands, Mizzen+Main, Foot Cardigan, Carter & Reese, and Rye 51 x Need.

Volume 4 also features the likes of Nudie Jeans Co., Kitmen Keung, Offscreen, and Man of the World.

Leave a lasting impression.

3:21 PM

Our founder will be speaking as part of Digital Dallas’ upcoming panel, Digital Commerce in the Omni-Channel Age.

(Disregard the jargon in the latter half of the title.)

Tickets are $25 through February 14, 2014. Each ticket provides you with top notch cocktails and hors d’oeuvres.

We hope to see you there.

1:44 PM

Help bring The Great Discontent to print.

11:08 AM

Product Detail Pages, Tracking Information, Email Fixes, SSL, and RSS

Photography by JerSean Golatt

Well, just ahead of our three month anniversary, we have a host of fantastic Need updates to share.

We’ve been keeping track of your qualms, questions, and queries regarding the site’s design and functionality. Many of you have, unsurprisingly, requested the same fixes and updates.

And, today, we’ve implemented the first and most-requested batch.

Product Detail Pages

Perhaps the most obvious change is that individual products are now clickable, shareable, and social-friendly. Simply click the product name and you’ll find yourself on an individual product page for a given item.

Maybe you’re interested in Volume 2’s Jiberish x Woolrich Peacoat — our most popular item in our brief history — or in sharing some of JerSean's amazing photography on Pinterest or Svpply? Well, now it's easy to simply visit an individual product page, share the link, or use your bookmarklet of choice.

Shipping and Tracking Improvements

Second, behind the scenes, we’ve implemented a brand new shipping mechanism. As a result, we’re now able to automatically (hallelujah) provide tracking information for your orders, whilst also expanding our capacity for working with all major US carriers.

What does this mean for you? Well, obviously, you’ll be able to track your packages easily. It also means we’ll be able to provide more cost-effective shipping, quicker turnarounds, and altogether shorter wait times for you to receive your fresh Need goodness each month.

Email Fixes

Speaking of which, have you been missing out on Need’s latest Volumes? We’ve been hearing reports that sizable numbers of our users have not been receiving our monthly Volume release email.

(Yes. We only send one email per month. It’s quite nice.)

Well, as of today, our system is in full and accurate sync with our email provider. As such, all email-related issues ought to be fixed.

(Still, if you have problems, feel free to reach out. Email is a nightmarish hell-scape and it’s entirely possible one or two quirks remain.)

Tumblr and RSS

As an alternative means for keeping up with our news, you can subscribe to Imprint’s RSS feed in your reader of choice. This’ll keep you abreast of stock updates, behind the scenes photography, product updates, code releases, and so forth.

We’re also hard at work on some independently-produced journalism, video, and interviews exclusive to Need. This content will be available via Imprint soon.


Finally — and this one is slightly dated — we have implemented full, site-wide SSL encryption. Need was already incredibly secure, but now we have an extra layer and the confidence-inducing green badge to tout.

If it’s not obvious, we’re committed to providing the best possible experience for all Need members — both present and future. These changes — both small and large — ought to contribute in a great many respects to that end.

Our thanks to Mobelux for being such phenomenal partners in this portion of the business.

We’re still re-adjusting and catching-up after our visit to New York, but have some huge news, partnerships, projects, and capsule lines coming soon.

Follow us on Tumblr and Twitter to hear the latest. And, if you haven’t already, subscribe to our once-per-month email newsletter.

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